Whilst working at Girardot one of our clients was HSBC Global Asset Management, the asset management division of the HSBC Group. HSBC GAM is one of the world’s leading emerging markets.

I worked across both online and print advertising for several of HSBC Global Asset Management’s campaigns. HSBC asked us to create a campaign that showed off their strong track records and their expertise and longevity (first introduced in 1998) in this area.

To successfully pull off this campaign I worked closely alongside the Art Director on a ‘slot racing’ inspired campaign, branded in the HSBC colours. The analogy links the values in F1 with investment – dynamic, innovative, leading edge, fast-moving and focused.